Riding the waves of success with its UCE range of leisure motorcycles, Royal Enfield announced acquisition of a 50 acre land near its recently opened Oragadam plant in Chennai.
Unable to meet the constantly increasing demand for its Thunderbird, Classic and Electra range of motorcycles, even with its recently opened state of the art 2nd facility at Oragadam, Royal Enfield has decided to open a 3rd facility in the vicinity of its previous two factories.
As per sources, the company wants to address the problem of long waiting period that its customers are facing in acquiring a new Royal Enfield motorcycle. The Indian motorcycle enthusiast is spoilt for choice like never before, due to the availability of all international brands in India. As such a first time prospective Royal Enfield customer often shifts to other brands due to several months of waiting period.
Under the leadership of its CEO Siddharth Lal, the company is constantly working on launching better, and more focused products for its customers. After the newly launched Cafe Racer Continental GT 535, they are rumoured to be working on a completely new “Adventure” segment motorcycle. And for this purpose, they have inducted noted industrial designer of motorcycles Pierre Terblanche in their team. Pierre has been working with Ducati for over 10 years, and was instrumental in the designing of the very exclusive X132 Hellcat motorcycle.
We wish Royal Enfield great success in their new ventures.